NEWPORT — Jay Peak Resort recently announced that it would be offering free lift tickets, free hot dogs, and free mini-instructional lessons on the first day of winter operations.
The “Day for the Devoted” promotion is open to the first 1,000 people who register through the resort’s website. The Friday after Thanksgiving has historically been the day Jay Peak opens for skiing and riding.
“Our success as a business is grounded as much in strong, respectful relationships with our team members, community, and guests, as it is with products and pricing,” said Jay Peak President and General Manager Steve Wright. “This is an opportunity to acknowledge those relationships, strengthen them, open the place up with easy access for as many as we can, and get this season off on a much better foot than last year.”
But the day’s free offerings are just a start.
Wright says the resort will be continuing through the winter to return the devotion its guests have shown it. And one way will be through the commemorative laminate that will be given to those who register for the promotion.
Guests can redeem the laminate later in the season for one free group ski/snowboard lesson, a free ticket, and popcorn to a movie in the resort’s Clips-and-Reels Recreational Center, or one free skate or Stick-and-Puck session in the resort’s Ice Haus Indoor Arena.
Resort employees and pass holders are welcome to register for the day if they’d like to receive one of the laminates.
“Last year wasn’t easy on anyone—employees, guests, or locals,” Wright said. “Acknowledging how much devoted Jay Peakers mean to us by returning some small measure of that devotion back to them feels like the right way to step into winter 2021-22.”
For more information on how to register for the A Day for the Devoted, visit https://jaypeakresort.com/things-to-do/events/day-devoted
